If you’re a service provider or have a product-based business, including testimonials on your site is a great way to instill confidence in potential clients. By linking to your past/current clients’ websites, it’s also a nice little “thank you” for their business by potentially directing traffic to them. If you have WordPress, this is easier to do than you think – just use a plug-in!
In the past, I used a plug-in called Handsome Testimonials. Here’s a screen shot of how it looked then:
I liked the way it allowed me to choose the colors for each background. It was fairly easy to figure out how to implement but, honestly, each time I’d go back to add a testimonial a few months later, I’d forget how to do it. It was nice but not super intuitive.
One weird thing was that ever since I started using the plug-in, my site would have malicious files installed on it. Twice in the last year, it was bad enough that my web host shut my site down and the charge is $50 each time to repair it (not to mention the hit to my perceived professionalism when my site is down).
I’m not saying it was the Handsome Testimonials plug-in that was causing my site problems but I wanted to find a new testimonial plug-in just in case. Also, I hoped to find one that allowed my clients to add a testimonial themselves.
I did some Googling, then some searching within my WordPress site. (How to: Go to Plugins, Add New, and you can search “testimonials” to see many of the options you can install, including ratings, how many sites it’s currently being used on, and if it’s compatible with your version of WordPress).
I looked at a few and the new testimonial I chose is called Strong Testimonials. Here’s a screen shot of how they look now:
This new plug-in was super easy to implement. I just copy/pasted the verbiage from my existing testimonials to the new setup. I easily uploaded each person’s photo which were already in my gallery. And away we go!
My new Testimonials page is right here. I kept the look very simple but there are options I can play around with later to refine the styling. Please tell me what you think! Is it easily viewable on your computer or device?
Clients can even add their own testimonials! They no longer have to go through me to do it. My old procedure was to have them e-mail their comments to me, I’d grab a photo from my files or their site (with permission), then e-mail them again with questions, and again when it was posted so they could approve it. This way is MUCH easier and more efficient for both of us.
I love that the form they fill in is totally customizable so I can add the fields I want/require and even ask questions that will prompt the kind of information I hope they’ll post.
When a client posts a testimonial, it isn’t automatically posted to my Testimonials page. First, I get an e-mail saying that a new one has been submitted, I review it, makes sure the links work, etc., then I approve it to go live on my site – AND send a big THANK YOU to the lovely client who posted it :)
If having customer or client testimonials would add to your business, I strongly suggest installing a WordPress plug-in like Strong Testimonials. It’s free and super easy.