Social Media is Great for Business but How Do You Stay Consistent with It?

I guess this is kind of a funny question coming from a virtual assistant, huh? One of the services I provide is social media – anything from posting, monitoring, and research to scheduling.

And yet, for my own business, being consistent on social media is one of my biggest marketing struggles. On principle alone, I refuse to hire another VA to do this VAs social media :P I’m determined to improve my own habits. Social media is so great for any business but here are the top 3 reasons I want to improve my use of it:

1. Getting myself “out there” is a great way to find potential clients.

2. I’ve learned so much about online business and marketing in the last couple of years. I love sharing that knowledge by answering questions or posting helpful things on social media.

3. I’m not one who needs a lot of Followers to feel good about herself (heh) but they’re good for business. The more people who see what I post, the more potential clients it could lead to. Also, having more posts and followers adds credibility. If I’m asking to do YOUR social media, shouldn’t I appear to be blowing up my own?

My main struggle is time. It’s not that I don’t enjoy or want to do my social media, it’s that I’m – what do they call that? – time deficient. Ha, that’s a way of saying I’m busy, right? As a service provider, I tend to put my clients’ business needs above my own. I know, I know . . . boundaries, Erika! But it’s so hard to restrain myself sometimes. I love my work and helping creative entrepreneurs do awesome things!

Photo by:  William Iven

So what I need to do is figure out and implement a systemized approach to my own social media for VA Creatively. I use Hootsuite (for myself and clients) but it doesn’t do everything I need it to and it saves a lot of time but still takes a lot of time. It’s on my list to check out Buffer which is another social media scheduler I hear great things about. I’d also love to use Edgar but I need proof that the ROI is there for $50/month. Is it going to MAKE me more than $600/year or save me enough hours of my valuable time to justify its high cost?

These are things I’m still evaluating and one of the reasons I’m looking forward to an upcoming online boot camp by creative blogger April Bowles Olin. It runs for free from 9/29 to 10/30/15 on CreativeLive – that’s a 30- to 60-minute daily online class. It’s called Double Your Followers with Creative Marketing. I looked at the syllabus and was happy to see that the last module is called “Promoting Your Business on Social Media without Spending All Your Time on Social Media.” I’m so stoked about this course that I’m participating in April’s blog tour (see more info below).

If this is something you’d like to learn about too, join me for April’s class starting in 6 days. Just go HERE to RSVP for the free class and they’ll send you a reminder. During the live-recorded portion of the class, there’ll be a lively chat going on so if you join in, please say “hi”. My username there is VACreatively_Erika :) Happy learning, creative entrepreneurs!

This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?

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