Social Media is Great for Business but How Do You Stay Consistent with It?

I guess this is kind of a funny question coming from a virtual assistant, huh? One of the services I provide is social media – anything from posting, monitoring, and research to scheduling.

And yet, for my own business, being consistent on social media is one of my biggest marketing struggles. On principle alone, I refuse to hire another VA to do this VAs social media :P I’m determined to improve my own habits. Social media is so great for any business but here are the top 3 reasons I want to improve my use of it:

1. Getting myself “out there” is a great way to find potential clients.

2. I’ve learned so much about online business and marketing in the last couple of years. I love sharing that knowledge by answering questions or posting helpful things on social media.

3. I’m not one who needs a lot of Followers to feel good about herself (heh) but they’re good for business. The more people who see what I post, the more potential clients it could lead to. Also, having more posts and followers adds credibility. If I’m asking to do YOUR social media, shouldn’t I appear to be blowing up my own?

My main struggle is time. It’s not that I don’t enjoy or want to do my social media, it’s that I’m – what do they call that? – time deficient. Ha, that’s a way of saying I’m busy, right? As a service provider, I tend to put my clients’ business needs above my own. I know, I know . . . boundaries, Erika! But it’s so hard to restrain myself sometimes. I love my work and helping creative entrepreneurs do awesome things!

Photo by:  William Iven

So what I need to do is figure out and implement a systemized approach to my own social media for VA Creatively. I use Hootsuite (for myself and clients) but it doesn’t do everything I need it to and it saves a lot of time but still takes a lot of time. It’s on my list to check out Buffer which is another social media scheduler I hear great things about. I’d also love to use Edgar but I need proof that the ROI is there for $50/month. Is it going to MAKE me more than $600/year or save me enough hours of my valuable time to justify its high cost?

These are things I’m still evaluating and one of the reasons I’m looking forward to an upcoming online boot camp by creative blogger April Bowles Olin. It runs for free from 9/29 to 10/30/15 on CreativeLive – that’s a 30- to 60-minute daily online class. It’s called Double Your Followers with Creative Marketing. I looked at the syllabus and was happy to see that the last module is called “Promoting Your Business on Social Media without Spending All Your Time on Social Media.” I’m so stoked about this course that I’m participating in April’s blog tour (see more info below).

If this is something you’d like to learn about too, join me for April’s class starting in 6 days. Just go HERE to RSVP for the free class and they’ll send you a reminder. During the live-recorded portion of the class, there’ll be a lively chat going on so if you join in, please say “hi”. My username there is VACreatively_Erika :) Happy learning, creative entrepreneurs!

This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?


Marie Forleo B-School Update

I’m about halfway through Marie Forleo’s B-School and wanted to give an update.

It runs from March 9 through May 3, 2015 so we start Week 4 tomorrow. It’s kind of a catch-up week, thank goodness, because I’m behind . . . erm, not totally caught up. As you’ll hear again and again from your fellow students, “There’s no ‘behind’ in B-School!”

I started off strong, completing Module 1 and most of Module 2. But that’s where I’m stalled. I’ve been interacting a lot in the online group, trying to be an encouragement to others and providing helpful tips or ideas where I can. I’ve also offered my virtual assistant and basic website building services to students who’ve expressed a need. It’s such a great community and I honestly feel like it’s one of the best parts of B-School.

People post their progress and ideas, ask for feedback, talk ICAs and opt-ins and software, oh my! So you truly do learn in 2 ways: Not only from Marie and crew but also from your fellow students. It’s awesome to see what we’re learning being put into practice in real time and hear about the hits and misses along the way. It’s transparency at its finest and it’s all a learning experience.

This week will be the first Office Hours, where Marie takes live calls from students with their questions. I’m super stoked about that! I can’t make them all but will take part in as many as I can.

I’m also loving my Operation World Domination crew which I’m a part of because I signed up for B-School through April Bowles Olin and Mayi Carles. They’ve been sending out some great resources to help us along the way and held online video meet-ups where they share their B-School experiences and answer questions. They both have such contagious joy in all they do and that really helps keep me going.

Because this is tough. Like a lot of other students, I have a full-time job, a family to take care of, and loads of other obligations. I’ve missed some fun personal events and have spent many a late night at the computer (ahem, it’s Sunday at 11:46 pm as I write this). But I don’t think I or any other student is complaining. That’s what entrepreneurs do, right?

You work in pursuit of the dream and you go until you get there. You have friends pulling you along, cheering for you, and backing you up – if you’re lucky. If you go to B-School :)